Intel Atom announcement - knee Jerk reaction?

Is Intel striving for relevance in the mobile computing age?

I don't know the answer to this question, but a number of things have happened in the last week that indicate a possible motive for Intel to re-iterate information that was already out in the public domain.

First of all, HP have announced their intention to buy Palm. This is at a time when HP were showing their "Slate" device, which was based around Atom and Windows 7. Now that HP have made a strategic investment in Palm and brought a fully formed mobile platform into their organisation, it was only going to follow that they cancelled their Slate initiative - although this is just rumour at the moment, but probably makes sense.

Secondly, LG have announced that they have no intention of releasing the GW990 Moorestown based smartphone that was announced at CES.

Is Intel's recent re-iteration of the existence of Moorestown a ploy to counter the above news, and refocus attention back onto their intentions towards the ultra-portability market?